How to Write Your Follow-up Sequence for Max Click-Throughs

One of the best things about having an autoresponder list is that it can be relatively hands-off way to market for you. Of course, that means that you need to have a follow-up sequence ready to go and loaded into your autoresponder. It’s important to carefully structure these autoresponder messages so that you maximize your click through rate.

The way you do this will depend on your plans for your autoresponder. If you’re using the method where you have one content-based e-mail, one slightly promotional e-mail, then one fully promotional e-mail, the way you write each e-mail will differ.

In the first type of e-mail you may not put any links at all. With the second type, you’ll likely have a lot of content with a brief mention of a product that can help towards the end. That doesn’t mean that you won’t expect to get any sales from this type of e-mail!

You still need to pay attention to how you insert the link and what you say to get people to click through. It can really help you structure the e-mail in a way that captures their attention, stirs up some emotion, and leaves them to realize that you have found a solution to their problem. Then, you can insert the link where they can find out more information. Have a strong call to action to get a very higFollow Up Marketingh click-through rate. When you structure your e-mail in this way, it is very natural for people to click to see what else you have to offer.

If you have a strongly promotional e-mail, things will be set up slightly differently. You still want to stir up that emotion and guide them to the fact that you have a solution. The hope is that you have warmed them up by this point with your other content from the previous parts of the autoresponder. You might want to insert your link more than one time if it makes sense to do so in the copy. As further enticement, you may want to specify that you have given a full review or special bonus following the link you want them to click.

No matter what you do, it’s key to capture people’s attention. As was mentioned in another lesson, you need to examine what other marketers do successfully and model your techniques after them. Everything from the subject line of your e-mail to the closing sentence needs to be carefully prepared to maximize click through rates. Remember — if people don’t open your e-mail in the first place, the rest of what you write doesn’t matter.

The great thing is that after you’ve written your follow up sequence and start to get more and more people on your list, the sales will start to come in in a hands-off way for you!

How to Make Money As an Affiliate Through Your Autoresponder

Making money with your autoresponder is one of the best ways to achieve success as an affiliate marketer. That’s because you will not be reliant on your website ranking in the search engines or having to pay to get people to visit your website. You will already have a highly targeted list that has given you permission to e-mail them with content and special offers. This is a beautiful thing!

It is important to understand how the autoresponder method works. Basically, you will need a way to entice people to join your list. No, people are not just going to enter thAutoresponder Moneyeir name and e-mail address for the fun of it. This is especially true these days since so many people are tired of getting scammed or constantly contacted by companies and people they do not want to associate with. That’s why you want to make a compelling offer that stands out.

One of the best ways to do this is to set up what is called a “squeeze page” on your website. This squeeze page has one purpose and only one purpose — to gather those e-mail leads! You might have seen one of these before as you’ve explored the world of marketing. The squeeze page generally consists of a headline and some short bullet points that are very enticing. In addition to the minimal wording on the page, you will see an opt in box. It is set up this way because it is the least distracting method and it can dramatically increase conversion rates.

Now, what you should write as copy on your squeeze page is very dependent on the niche you are in. No matter what niche you’re in, you need something that will entice your reader to go ahead and sign up. That is why giving away a free report is such a great idea!

That may not make much sense to you right now, but take this example. Imagine you are in a niche that teaches people how to clear acne. You might have a headline on your squeeze page that says something like “Top 10 Acne Cures THEY Don’t Want You to Know About.” Under that, you will make it briefly clear that the acne industry in general does not want these secrets to get out. Then, you can offer a free report that contains these secrets. All they need to do is opt in to the box on the page, and they will receive this free report.

The free report is what entices people! The headline, bullet points, and short copy grabs their attention and shows off the benefits, but the free report makes signing up to your list a no-brainer. You have to give something before you take something. You should also have a series of autoresponder messages set up ahead of time. Your first autoresponder message can deliver the free report, while the rest of the series of e-mails contains a mixture of helpful content and promotional offers that are highly targeted to this group of people.

This works so well because the squeeze page has very few distractions, it is directly targeted to your audience, and people love getting things for free! It is relatively hands-off for you because you have an autoresponder running and doing all the work for you. As an affiliate marketer, building your list in this way is a great thing to do. Imagine how much money you can make if you have several of these autoresponders running for you on autopilot all around the web!

Killer Niche Research to Ensure You Get Sales

As an affiliate marketer, you will want to spend as much time as possible on niche research. Of course, when you hear the word “research” you probably think of all those days you spent in school with dread. In this case, niche research can actually be exciting because you can make a lot of money with it as an affiliate marketer!

A niche is basically a topic you want to focus on. It is a group of people that are interested in a certain thing. Perhaps it is people who want to improveNiche Researchtheir golf swing, people who want to learn how to raise beta fish, people who want to fall in love, or something else altogether.

Think of your friends and family members. What problems are they experiencing in their lives? What hobbies and passions do they have? You can even examine your own life and think about the things you are most interested in and what problems you have.

It can help to make a list of these things so you get a feel for what is out there. However, it is absolutely important to understand that not every niche is a good one to go with. That’s because not every niche contains buyers!

For example, some people might think that it’s a good idea to create a website full of recipes for people who are interested in cooking. You might think you can just throw up affiliate links for cookbooks and make a lot of money. Unfortunately, it is often the case that those who are searching for recipes online need something quickly. They are more likely to use the free recipes they find rather than purchasing a cookbook and waiting for it to ship.

However, when you’re focusing on someone who has lost their love, they are absolutely desperate to win that person back. If you present to them an e-book that is directly targeted and promises (and delivers) a way to win back their love quickly with an easily downloadable book, they are probably very likely to buy right then and there!

That’s not to say that only digital products are the way to go. You can definitely make a great income with physical products as well. For example, if you did want to target a niche of people who want to improve their golf swing, all you would need to do is create a website around a particular product related to doing so. When people are about to make a purchase, they tend to get very specific with their searches. The chances of you making a sale are greatly improved if you can get your website ranking high in Google for specific products or types of products.

There are many different ways to go about this niche research. You may want to start out fairly broad and work your way up. Going back to the golfing example, you can visit golfing forums to determine what products they are buying or problems they need solved.

Or, if you are sure you want to promote a digital product, you can head over to ClickBank and see how well those golf related products are selling. Then, you could base your site or your promotion around that product or sub-niche. If you want to promote physical products, you can look at the bestsellers over at Amazon or eBay to get a feel for what you want to promote.

In general, the more specific and targeted you are the better. Many newbies make the mistake of being way too general and find it difficult to make sales. So, know that being specific is best and that making sure you are targeting a niche that is actually spending money is crucial.

Niche Research and Keyword Tools You Need to Know About

Hopefully, you now understand the importance of doing niche research before jumping into affiliate marketing. There are a variety of tools that can help make this easier for you. Some of these are free and others are paid. There is nothing wrong with choosing free tools to begin with, but as your affiliate efforts start to grow you will want to move into the paid tools because they can make your job faster and easier!

The first thing you need to do is generate ideas. You can do this using the Google Product search at http://www.google.com/products and see what pops up. You can also examine the list of “Movers and Shakers” at Amazon http://www.amazon.com/gp/movers-and-shakers/, as well as the bestsellers http://www.amazon.com/gp/bestsellers/, etc. Another thing you can do is head on over to eBay Pulse to see what the top items are http://pulse.ebay.com.

You can also go to ClickBank and see what products are selling well in their marketplace. A great choice for research ClickBank is CBengine.com, because everything is nicely organized and you can easily see what products or type of products will be a good bet.

Remember — as a new affiliate marketer you will want to target sub-niches. So, instead of promoting products on how to lose weight in general, you can narrow it down to how to lose weight for moms. Along with niche research comes keyword research. This will help you drill down and find those hot niches so you can earn more money.

A great paid tool for finding niches and keyword research is Micro Niche Finder. This tool will drill into the information for you to determine how easy it will be for you to enter into the market. It will give you a green light, yellow light, or red light for each keyword associated with a niche — green means go for it!

Market Samurai is also an excellent tool for niche and keyword research. After you have a general idea of what niche you want to go with, you can enter in your main keyword and find a wide variety of others. You can also examine the market and competition, find products to promote, and even find ways to promote your content within Market Samurai. Keyword ResearchThis is definitely the favorite tool of many affiliate marketers out there.

If you’re interested in using a free keyword tool, you’ll be pleased to know that the Google Keyword Tool is one of the most helpful aroundhttps://adwords.google.com/select/KeywordToolExternal. You will need a Google account to use this — which is free. Then you can enter your information and see what the advertiser competition looks like. You can even generate ideas for sub niches and keywords.

Whether you choose to use free or paid tools, you need to examine a few different things as your criteria for choosing the niche.

1. There are many people searching for the niche, sub-niche, or main keyword you are targeting

2. There are people spending money in the niche you are selecting

3. There are viable products you can promote as an affiliate

It’s important to note that if there is money to be made in a niche, the chances are good that there are competitors in the niche. You need to find a unique angle and try to achieve good rankings in the search engines, or pay for your traffic through pay per click, in order to ensure that you earn money. No matter how good your keyword and niche research is, it means nothing if you don’t get the traffic.

How Using Niche Blogs Can Skyrocket Your Commissions

If you’re not sure of what type of website to build as an affiliate, you are strongly urged to consider building a niche blog! These are amazingly effective for affiliate marketers. For one thing, the most popular blogging platform is WordPress, which is easy to set up and very enticing to visitors and the search engines.

Another reason why niche blogs are often the way to go is because people will want to come back to them. People are in theNiche Blogs habit of bookmarking their favorite blogs and visiting them regularly. You really can become an authority in your niche with a highly targeted blog.

Of course, it’s not about just installing the blogging software and putting up a few articles. You will want to dedicate yourself to consistently writing articles to keep people coming back. The great thing is that you can intersperse affiliate links, recommend and review different products they will be interested in, and have advertisements in various locations on your blog.

When done the right way, blogs can help you earn some great commissions. They are set up with an RSS feed which can help to syndicate your content around the web. There are various ways of promoting your blog that will help you get a steady stream of traffic.

Another reasons why blogs rock is because they can be very interactive for your visitors. People love interactivity! They can leave comments, subscribe to your feed, etc. You can respond and interact with them too! Instead of having just a static website, people will feel like they are talking to a real person, which can really help sales.

It doesn’t have to be said, but a lot of people are very wary of clicking links and buying things online. When they know that there is a real person behind the niche blog and the products recommended on it, your commissions can really increase.

Of course, you have to set up your blog in the right way. Be sure to do what you can to search engine optimize it — add relevant content that is likely to be enticing to the search engines and to your visitors (in other words, focus on keywords but also make the content readable and interesting — never force your content just to stuff another keyword in).

Some people like to focus on having just one or two niche blogs, while other people have an incredibly large network of blogs. No matter what you decide on, know that having a blog can be one of the smartest decisions you make as an affiliate marketer since it opens up so many possibilities and takes away a lot of the guesswork.

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